A SnapTag is an interactive 2D barcode that features a brand’s logo or icon in the middle of the SnapTag Code Ring (see the images below for an example of an Orbit gum SnapTag). The SnapTag Reader allows you to scan SnapTags to instantly access info, content, and offers from your favorite brands. The SnapTag Reader reads SnapTags; it does not read QR codes. HOW IT WORKS To get more from your favorite brands using a SnapTag in their marketing campaigns, open the SnapTag reader and aim your device’s camera at the SnapTag. You will see a red circle on your phone’s screen. Move the phone backward until the SnapTag Code Ring (the ring around the brand logo or icon) is in line with the red circle on the screen. When the circle turns green, you have activated the SnapTag campaign. While SnapTags have always been accessible via MMS, the SnapTag Reader allows you to activate SnapTags faster and easier while creating a place to save and share all of the SnapTags you collect. Using the SnapTag Reader App offers an easy way to connect with brands. It’s easy, free and safe. PLACES YOU CAN FIND SNAPTAGS • Magazines • Packaging • In-Store Promotional Materials • Event Posters & Materials • Business Cards Here are examples of awesome stuff people have accessed using SnapTags: • BUD LIGHT- A variety of awesome game-day recipes • REVLON- Free Sample of Grow Luscious Mascara • OFFICE DEPOT- Chance to win gift certificates up to $100 in value. Gave away $500,000 in gift certificates overall. • SPRINT- Chance to win $10 Gift Cards • BERTOLLI- Chance to win an Italian Spa Vacation for Two and $10,000 cash • ZAPPOS – Free 2 day shipping for life! SpyderLynk, the company that powers SnapTags, is dedicated to your satisfaction and welcomes your feedback. Please contact us as at firstname.lastname@example.org if you are having an issue. Thanks for helping make SnapTag Reader a better app!