Rogers urMusic turns your phone into the ultimate music player. URGENT NOTICE! Rogers urMusic will be discontinued on November 1, 2012. Song purchases will no longer be available then, but music you previously bought is yours to keep. Go to your mobile appstore to access other music app & services. Sorry for any inconvenience. Rogers urMusic turns your phone into the ultimate music player allowing you to import and sideload your existing music to your phone for FREE. Discover, browse and preview new music. Download songs and albums. Create your own playlists. Plus, get access to hot concert tickets with zero service charges!