NATPE 2012 is now not just a conference but it is also a game! Go to different locations and happenings, use this app to place your camera over the markers and unlock secret content, gain badges, get rewards and win prizes! NATPE HUNT is a mobile augmented reality (AR) application game that uses the camera device on Android Phone to detect AR markers throughout the NATPE 2012 Conference in Miami Beach. The User experiences AR when the marker is detected by NATPE HUNT to access hidden content. +J30 Main features of NATPE HUNT: - By simply holding the camera device over markers, content is displayed – the User is presented with an AR experience: digital images and information can virtually pop out of the screen. - By unlocking the content the User also receives a badge. - Each badge leads to a reward and/or a prize. NATPE HUNT Usage Scenario: 1. Using the NATPE HUNT, the User holds the camera over a marker on a board, card or publication, and experiences AR. 2. Information regarding the marker (such as product information) is displayed as well as receiving a virtual badge. 3. The User visits each location or event to find another marker and gain more badges to get rewards and win prizes! Get all the details at: www.natpemarket.com/natpemarket/huntapp.php While at NATPE 2012 don't forget to go on The Hunt!